Facebook’s main products are the eyeballs of the people on the site, which they sell to advertisers in tiny slices. More display advertising will head to Facebook. We’ll probably see different types of advertising, too. Remember that Mark Zuckerberg’s vision is the “frictionless sharing” of everything, so I expect to see something like the ill-fated “Beacon” plan resurrected. It’ll be more subtle this time, but Facebook will get better at showing you products that you and your friends like. You’ll be frictionlessly sharing all your tastes with your friends … and advertisers.
Here’s the Number That Matters in Facebook’s IPO Filing - Alexis Madrigal - Technology - The Atlantic
